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When It Feels Easier to Just Do It Yourself
The most dangerous instinct in leadership is this: “It’s easier if I just do it myself.” That instinct feels productive in the moment. It solves the immediate problem and keeps the team moving. But repeated often enough, it quietly trains your team to depend on you for answers, decisions, and direction. And eventually, you become the person holding everything together. Most leaders have said these words to themselves more times than they can count and underneath that thought

Jessica Crooker
Mar 83 min read


The Leaders Who Truly Invested in Me Had This in Common
Leaders don’t build teams. They build the people who make teams great. I’ve worked for a lot of leaders over the course of my career— nine different leaders in the last ten years. There’s good and bad in that. Every time I was given a new leader, it felt like a step back. I had to prove myself again, rebuild trust, and help them see my strengths. In many ways, it was frustrating—like starting over, again and again. But in hindsight, I see something else. Working for differe

Jessica Crooker
Mar 12, 20252 min read


Confessions of a Fun Killer
I have a confession to make. I’m not fun. There. I said it. I'm the ‘fun killer.’ Some years ago, I was responsible for a two-day...

Jessica Crooker
Jun 2, 20242 min read


Hidden Threats to Your Team Culture: The Unspoken Rules That Undermine Success
Photo by Kristina Flour on Unsplash I bet you can think of one or two unspoken “rules” of your team or corporate culture. They aren’t...

Jessica Crooker
Apr 16, 20242 min read


Debunking the Myth: Employees don't leave jobs, they leave leaders.
POV: One of your employees resigns. How do you feel? A. like a failure of a boss B. anxious that productivity will slow C....

Jessica Crooker
Apr 13, 20242 min read
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