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Jessica Crooker


The Career Path Myth
Unpopular Opinion: I hate the phrase ‘career path.’ Why? Because it sets leaders and employees up for unrealistic expectations and...

Jessica Crooker
Feb 252 min read


From Invisible to Valuable: Refining Your Vision
A leader told me he is concerned about how much (or little) his organization values his team’s work. As a result, he feels a sense of...

Jessica Crooker
May 19, 20242 min read


A crucial mistake leaders make: ignoring cultural shifts
I started working at a founder-led company in its 10th year. The entrepreneurial spirit upon which it was founded was palpable. Cultural...

Jessica Crooker
May 11, 20242 min read


This is your sign to connect
One of my team members recently told me: “I feel like we’ve been ships passing in the night a lot lately.” Uh-oh. This is not good...

Jessica Crooker
May 6, 20243 min read
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